"If Apple gets this supported, it has a shot at rising like a phoenix from the ashes in the world of multimedia computing, " says Steven Vonder Haar, a media analyst with the Yankee Group.

FORBES: Streaming meemies

The longer explanation is that both companies see the markets for their processors going where Apple Chief Executive Steve Jobs is busy building an empire: mobile devices that combine computing, connectivity and multimedia content.

FORBES: Magazine Article

The longer explanation is that both companies see the markets for their processors going where Apple (nasdaq: AAPL - news - people ) Chief Executive Steve Jobs is busy building an empire: mobile devices that combine computing, connectivity and multimedia content.

FORBES: Intel, Nvidia Fight Over Gadgets

In-dash or on-dash, the rich multimedia, touch user interface and powerful computing capabilities of the SiRFprimaII SoC combined with CSR connectivity and audio technologies enable OEMs and ODMs to focus their limited resources on creating highly differentiated, feature-rich navigation and entertainment systems at competitive price points.

ENGADGET: CSR sharpens indoor and in-car navigation with SiRFstarV, SiRFusion and SiRFprimaII

This allows mobile operators to leverage cloud computing to optimize virtually any video and other multimedia on crowded cell towers, including 3G and 4G LTE networks.

ENGADGET: Opera buys Skyfire, wants its video and smartphone optimization expertise