As with all limited edition products, the actual price may go well above the MSRP.
Some branded suppliers now list the manufacturer suggested retail (msrp) on their price ticket.
Do remember, though, that in general there remains a strong correlation between MSRP and total ownership cost.
Some dealers are even charging 20% premiums over MSRP or forcing customers to wait up to 18 months.
They use this information to set the MSRP based on market demand rather than based on cost mark-ups.
FORBES: Pricing Part 3: How Does A Brand Know When The Price Is Right?
In addition to the retail price (MSRP), the manufacturer also attempts to estimate the average unit retail price (AUR).
FORBES: Pricing Part 3: How Does A Brand Know When The Price Is Right?
So with an MSRP higher than an Xbox 360, you expect to get more for your money and not less (outputs).
That MSRP, almost certainly lower than Microsoft's own cost, would line it up against the Nexus 7 and even the Kindle Fire.
ENGADGET: Microsoft Surface for Windows RT tablet coming October 26th for $199?
It involved heaps of proprietary hardware and software, months of QA testing, incompatibilities across regions and languages, and MSRP bumps that most consumers found unconscionable.
If the MSRP is too high, Microsoft will run the risk of alienating consumers in the same way that Sony has with its latest device.
FORBES: Microsoft CEO Adds Credence to Xbox Tablet, Surface Phone Rumors
In case you couldn't guess, critics deemed this one "a keeper, " and to sweeten things up, the street price on this puppy is a far cry from its original MSRP.
ENGADGET: Mitsubishi's 1080p HC7000 HD projector reviewed: it's a keeper
By default, Apple will sell these at full MSRP in a "SIM-in unlocked fashion, " as confirmed to us by an Apple representative here at T-Mobile's event in New York City.
The problem here is that when the product is ready to launch, the MSRP may end up being the wrong price because it was developed based on cost instead of what the end consumer will pay.
FORBES: Pricing Part 3: How Does A Brand Know When The Price Is Right?
Each layer of distribution adds to the cost of goods thus eating into their already razor-thin margins, since all consumer goods sold in India have an MSRP which is the final price a customer is willing to pay.
FORBES: Creating Entrepreneurs at the Bottom of the Economic Pyramid
We all remember how hard it was to get the Xbox 360 last year, which launched worldwide and had approximately 400, 000 available in the US. Sony still thinks they can hit their target of 6 million Playstation 3s available by March 2007 which should be approximately the same time they are available for less than double the MSRP on eBay.
ENGADGET: Playstation 3 launch misfire: Europe delayed to March '07, 500k total for Japan & US
应用推荐