But now Hollywood is discovering that a film doesn't need violence to pull in movie goers.
The glasses will be aimed not only at movie goers but early adopters who buy the 3-D television sets that are starting to hit the market.
The much anticipated prequel to Lord of The Rings is in 3-D, which will help boost total gross, and there will be a pent up demand from movie goers.
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The opening weekend results are disappointing, but it was clearly the top draw for movie-goers.
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But most reviews are encouraging movie-goers to see the film purely for its entertainment value.
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Not an admirable role model but one that millions of movie-goers would like to emulate.
Tribeca co-founder Jane Rosenthal said Ephron had been "a great friend of the festival" whose work had "influenced screenwriters, film-makers and movie-goers".
And by taking away the barrier of glasses, the experience could be breathtaking and, more importantly to Hollywood, irresistible to movie-goers again.
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Tim Youngs, Hong Kong consultant for Italy's Far East Film Festival, says changing tastes among Hong Kong movie-goers has also affected the industry.
Who cares if the critics ravaged the film? (It earned a 33 out of 100 on Rotten Tomatoes.) Movie-goers clearly gobbled it up.
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In fact, soundtracks for movies come out nearly two months before the movies themselves as promotion for the film and as a means of engaging potential movie-goers.
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Because of the prestige of the last film, movie-goers will be closely watching reviews this time around to see if the film can live up to its predecessor.
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On top of that, the video-style appearance of HFR has a long history of being disliked by movie-goers -- past attempts since the 1970s have all flamed out.
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While there are offerings that convert voicemail to SMS and give movie-goers textual representations of the script, these two outfits are looking to spruce up the generally poor telecommunication options available for the deaf.
Every weekend from May through August, more than 3, 500 movie-goers walk past the graves of celebrities like 1960s screen siren Jayne Mansfield and rockstar Johnny Ramone to the screening area on the Fairbanks Lawn near the crypts of silver screen stars Douglas Fairbanks Jr and Sr.
Cinema-goers had to wait six years for another Bond movie as a legal dispute raged between the makers and distributors.
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