Blackburn has worked in the video game industry for 20 years or so and in 1995 co-founded Avalanche Software which has delivered numerous movie tie-in games as part of Disney Interactive.
Drawing on technology developed for Toy Story 3: The Video Game, Disney Infinity offers a modular approach to movie tie-in games that will enable new chapters and franchises to be added as required.
Videogame publisher Activision (nasdaq: ATVI - news - people) already has a successful franchise of Spider-Man games and has a new release coming to tie in with the movie.