At first blush it seemed like a bold move to try to compete in an already crowded market segment with industry mainstays such as What to Expect, Dr. Spock, and Dr. Sears.
So the recent Republican ascendancy in the South means that any move to cut defense spending will do damage to a segment of the electorate that has only recently shifted its allegiance to the GOP.
Executives explained their 1997 merger as a necessary move to smooth out the cyclicality of revenues and returns in each segment of the aerospace market by creating an enterprise with substantial presence in both segments.