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Michael Grimes and Morgan Stanley obliged even at the cost to their own franchise.
FORBES: The Incredible Success of the Facebook IPO
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And when Morgan Stanley was chosen to lead the IPO, Mr. Grimes secured control over the process, people familiar with the matter said.
WSJ: Facebook Flop Puts Investment Banker on the Spot
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Add to that fact Morgan Stanley's leading players, CEO James Gorman and Michael Grimes, the lead banker on the deal, aren't household names.
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The 45-year-old Mr. Grimes, who had joined a year earlier, helped rebuild Morgan Stanley's tech team through the dotcom boom and bust.
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Mr. Grimes, who handles many of the key technology client relationships at Morgan Stanley, didn't initially handle the Facebook account, people familiar with the matter said.
WSJ: Facebook Flop Puts Investment Banker on the Spot