Of course, with more choice comes more complexity: "Individual insurance is very market-specific, " says Hurley.
Europe has much more choice in fresh dairy to entice consumers to eat more frequently.
Just as important, more choice also means higher costs, and higher costs mean lower returns.
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They allow us to provide even more choice in how customers buy and enjoy their entertainment.
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It said its new brand, MyFerryLink, increased competition and brought more choice for customers.
If we want more equality and we want more choice, I think we can have both.
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It means more choice for passengers, but lower profits for operators and less income for the government.
With more choice, government need not take so much interest in what individual broadcasters put out.
The common format would give Sony Reader owners much more choice about where they get their e-books from.
On that note, however, I do think more choice is probably a good idea for Detroit in particular.
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There is an attractiveness to that approach, and on the surface it does give consumers far more choice.
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The councils said they had started the joint scheme - called WWiSH - to give people more choice.
"We think that it strengthens our line-up and offers more choice, " Imagination spokesman David Harold told the BBC.
Achievement, measured by test scores and students' future earnings, is higher when there is more choice among districts.
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In other countries, where there is more choice in the matter, the reasons for veiling are more complex.
Entertainment and Syfy, we are investing in more choice and quality for customers.
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Demands for more freedom, more choice and more accountability are ever louder, in Egypt and elsewhere in the region.
The other two big reasons are heavy marketing from Google Chrome and more choice among browsers (read: Google Chrome).
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The Electoral Reform Society Scotland has said a voting system causing Highland Independent councillors concern gives people more choice.
This makes IT departments more competitive in the age of cloud, and as a result, everyone has more choice.
So parents should have more say and more choice over their children's education.
And both of the established chains give much more choice than the newcomer.
Are you looking for more choice in booking airline flights on the web?
The Russell Group of leading universities has welcomed the shift to allowing more choice for students with ABB grades.
Ministers want more choice for able pupils for example, all should have the chance to study a range of languages.
Large companies insure less, have more choice, and increasingly bypass the brokers that are Lloyd's only source of business.
We will give consumers and advertisers more choice and our cable and digital assets will be second to none.
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With more choice, expect charges for groups, for use of persistant apps, maybe privileges for some kinds of traffic too.
The best way to ensure that consumers get the best possible deal is, of course, to give them more choice.
It says cash machines, online banking and mobile banking have not replaced the branch, but have just given consumers more choice.
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