Women are more process-oriented, they ask more questions, they care more about building relationships on the way to achieving goals and they put a great deal of value on listening and being heard.
Certainly, you're more likely to care more about the endorsements of your friends than any celebrity, even if it's Angelina Jolie.
Of the area's 25m households, he is chasing just 9m, mainly the lower-middle classes, who tend to watch more television and care more about its cost.
Expect them to think more about their job security, and to care more about having the tools in place to enable them to do the work right.
If people, especially children, cooked more - so they were more connected to their food and how it works - they would also care more about food, and be better equipped to waste less, he says.
"American leaders care more about Los Angeles than they do about Taiwan, " he said.
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This argument would be more convincing if public-sector employees were really so high-minded, and did not often care more about keeping their own jobs than helping the poor, and if it did not fly in the face of a trend already established, partly by Mr Clinton himself.
In his gut Mr Obama may well care more about nation-building at home than he does about exercising superpower abroad.
Many Russians reckon that in the end the big European countries that matter will decide that they care more about trade ties and reliable energy supplies than they do about Georgia.
Today, it is more about having a deep bench--telling your stakeholders that you care about more than just the next sale, and having partners who are willing to take a charge--that earns you the momentum that can turn the game in your favor for good.
In the medium term analysts are going to care about the margins that Google reaps from products and Google is going to care more about how it designs for particular classes of user.
He just wants it to know and care more about the rest of America.
Some parents may care more about you having fun and developing as a person.
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In sum, today's Democratic politicians care more about embracing empty symbolism than crafting effective policies.
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When it comes to Halloween costumes, people tend to care more about cleverness than scariness.
They need to care more about the victim and victim's family rather than wasting police time.
Democrats care more about increasing health care access than either of the other groups.
These high-end customers have plenty of money and care more about performance and features than low cost.
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However, that looks likely to be short lived unless Microsoft starts to care more about its reputation too.
Americans, on the other hand, are less interested in features and care more about the size of the picture.
If these officers care more about our nation than about preserving an embalmed military culture, they'll cease and desist.
They care more about pleasing their party bosses than about the global market.
He wants the moms who care more about the kids schools and soccer scores than Mobutus flight from Zaire.
Once Chinese banks, for instance, face foreign competition in 2007, they will care more about whom they lend to.
So plenty of voters may yet come to care more about development, misrule and corruption than about dalit solidarity.
It is patient: its managers care more about long-term growth than short-term profits.
Opinion polls show that voters care more about this issue than any other.
"These days, people care more about the red carpet and what people are wearing than the awards themselves, " says Myers.
For now this hope is intact, despite the evidence that fund managers care more about their own finances than those of their investors.
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Their silence shows that they, too, care more about political power than the civil liberties they otherwise are quick to defend.
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