Sina continues to invest heavily in developing the Weibo platform and aims to monetize Weibo through socially-powered brand advertising and social recommendations to drive e-commerce sales.
FORBES: Sina Is Wired For $73 On China Internet Growth Despite The Government
With this new social e-commerce play, Sina would also have another way to monetize the Weibo platform besides the plain display advertising.
FORBES: Sina Eyes Social E-commerce Integration as Market Blossoms
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