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Yet the modern holiday is still associated more with magic than religion.
BBC: Pagan holidays in modern Ukraine
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Many a modern holiday resort, such as Martha's Vineyard in Cape Cod, sprang out of a Methodist summer camp created to offer spiritual rather than physical comfort.
ECONOMIST: Lexington
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But at the heart of this unpicturesque village 200 kilometers north of the Arctic Circle, with its trailer parks and mining-town architecture, burns the pioneering spirit of mountain adventure that far predates the cookie-cutter chalets and sophisticated lift systems that have come to define the modern mainstream ski holiday.
WSJ: New Heights: Winter Sports Holidays With a Difference | Carving Fresh Ski Tracks
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Coca-Cola, which has also heavily relied on Santa to bring cheer to holiday ads, is often credited with inventing the modern-day Santa we know today: jolly man, white beard, red suit.
FORBES: As A Seasonal Spokesperson, Santa Never Gets Old
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They like the idea of a modern energetic president, but not one who jets off on holiday as they struggle to make ends meet, having awarded himself a big pay rise.
ECONOMIST: France's government: The unpopular president | The
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"The VIZIO TV and audio holiday line-up provides access to leading edge innovations and modern design at an unbeatable total value, " said Matt McRae, VIZIO Chief Technology Officer.
ENGADGET: Four new soundbars from Vizio, just in time for the holidays
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This year, Sotheby's is taking the bold step of moving its Magnificent Jewels sale from its usual October date to the holiday season, with the hope of luring buyers who are in town for its December impressionist and modern, and contemporary painting sales.
FORBES: Magazine Article