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As the political scientist Stanley Kelley once explained, when modern advertising began, the big clients were just as interested in advancing a political agenda as a commercial one.
NEWYORKER: The Lie Factory
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In many ways modern advertising has come a long way since tobacco companies first introduced modern techniques in the 1920s to create mass demand to match the new mass production methods.
FORBES: Engagement Advertising: The Future Of Brand Advertising?
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Leonetto Cappiello, the father of modern advertising.
FORBES: Reinventing The Wheel
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His time at the GLC also saw him campaign against its abolition and in favour of its "Fares Fair" policy, which pioneered the use of modern advertising techniques in political communication some time before the wider Labour Party discovered their effective use.
BBC: NEWS | UK | UK Politics | Profile: Ken Livingstone
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Like "Argo" or "Zero Dark Thirty, " the film dramatizes a fertile subject in this instance, the language of advertising in modern politics.
WSJ: A Resounding Yes to No | A Good Day to Die Hard | Beautiful Creatures | Film Review by Joe Morgenstern
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The company backs up its aggressive and in-your-face marketing with a sophisticated advertising campaign that uses different mediums modern men are all too familiar with -- the Web, Blogs, cell phones and games.
CNN: Tech helps brands corner the market
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We disparaged modern and incomplete forms: gormless and garbled jargon, graffiti, advertising, text-messaging.
NEWYORKER: The King of Sentences
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Just like the Real Housewives are staged, so is much of the modern political process, to the benefit of the massive media conglomerates that sell advertising time on their networks.
FORBES: Stock market: time to go all in
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So unless the government can concoct a new image that accurately reflects the best of modern Britain, its rebranding campaign will achieve little more than lining the pockets of the advertising and public-relations industry.
ECONOMIST: Will New Labour succeed in reinventing Britishness?