This article is by Paul Palmieri, co-founder and CEO of Millennial Media and global vice chair of Mobile Marketing Association.

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Our presenting sponsor this year is the Mobile Marketing Association, and they have been outstanding partners in developing the program.

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My entrepreneurial and corporate venturing background includes having responsibility for one of the first smartphone development programs, founding one of the first mobile marketing companies, co-founding the Mobile Marketing Association, and starting Africa's first mobile commerce firm.

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