Noren, whose only European Tour victory was at the European Masters in 2009, had a mixed start with three birdies, two bogeys and a double -- and he faces a long birdie putt at the ninth when he returns on Sunday morning.
But some critics are calling foul on the company's mixed message, especially in light of the recent, heavily publicized addition of the aggressively fat-and-sodium laden Double Down sandwich to their menu.