Campbell Mithun partnered with Carbonview Research to conduct a quantitative study on consumer attitudes about sharing this past January.

FORBES: Collaborative Consumption: Should Marketers Be Afraid?

Wicketkeeper Wriddhiman Saha and paceman Abhimanyu Mithun are included.

BBC: Rahul Dravid and Yuvraj Singh miss first Test for India

To understand the marketing implications of this collaborative consumption trend, our Campbell Mithun team both talked to marketers on the sharing front lines and conducted a quantitative consumer survey for insights about consumer attitudes.

FORBES: Collaborative Consumption: Should Marketers Be Afraid?

"It will be difficult, if not impossible, to continue the media momentum to the degree that cable news networks have enjoyed in this historic election cycle, " says John Rash, director of media analysis at advertising agency Campbell Mithun.

FORBES: Magazine Article

Campbell Mithun's director of media analysis, John Rash, is encouraged by the early performance of sitcoms this season, though he fears the networks' attempts to replicate the success of edgier hits like Seinfeld and Friends are somewhat misguided.

FORBES: Television