Still, it should serve as a reminder to all college presidents that sports, while a small part of the university mission as a whole, are a huge factor in shaping the public image of a school and dominate media attention.
Levering is helping the Society of Actuaries with its mission to improve Americans understanding of longevity and its variability, and how to factor it into their retirement planning.
But one of the interesting things is that we sort of measured the extra loyalty factor that we think accrues to Shaklee as a result of being a mission-oriented company.