Owners of the Mini-Cooper have long been known to be one of the most fanatical and loyal of all automobile owners.
At the end of the day, the Mini-Cooper still provides basic transportation.
Like the engineers at Mini-Cooper, we need to apply our creative-thinking skills to reordering our assets to give customers what they want, but delivered in new and intriguing ways.
The A3 e-tron has similar level of sportiness to a Mini Cooper -- minus the feeling of being in a go-kart.
The fantastic front-wheel-drive Mini Cooper is as hairy a car as you might ever want and it can be driven hard from mile one.
He'd rather zip two hours north to his country home in Niantic, Conn. in his souped-up 2004 Mini Cooper, all 143 inches of it.
He races around Albuquerque in a six-speed supercharged Mini Cooper.
No other compact economy car outside of a Mini Cooper offers as much stick-and-rudder fun as the 3: The steering (hydraulic, with an electric pump) is tack-sharp and precise, with almost no torque steer and a gratifying heft that gathers as you turn the wheel.
Sport seats come standard on the MINI Cooper S Coupe and John Cooper Works Coupe variants, as do the color-contrasting roof and speed-sensitive steering.
FORBES: MINI Unveils Two-Seat Coupe With Spoiler, Helmet Roof
The 1.6-litre car is available in a number of styles - including the basic Mini, the Mini Cooper and the convertible, which was launched in July.
BBC: NEWS | UK | England | Oxfordshire | New Mini at half-million landmark
Two brand new versions of the car are being built at the BMW factory at Cowley in Oxfordshire - a standard Mini and a more sporty Mini Cooper model.
The car itself is based primarily on the MINI Cooper S, with similar front and rear styling and the l.6-liter four-cylinder turbo engine that debuted in the 2011 MINI S. (The engine gets 181 hp and up to 192 lb-ft of torque, with a 0-to-60 mph sprint of 6.6 seconds.) Fuel economy ratings are 35 mpg on the highway and 27 mpg in the city under the manual transmission variant.
Last year GM 's (nyse: GM - news - people ) Chevrolet Corvette as well as new entries like BMW's Mini Cooper, the Lincoln Aviator and the Volvo XC90, were sold almost exclusively to individuals.
Budget has a high-speed muscle-car option the Chevy Camaro convertible while Avis lets you zoom off in a Mini Cooper convertible from hubs including Las Vegas, Los Angeles and Miami.
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