Caswell-Massey's foaming milk bath contains whole milk along with 18 other ingredients, including cocamidopropyl betaine and cucumber.

FORBES: Getting Milked

They say Cleopatra loved a good milk bath.

FORBES: Getting Milked

Not only did he enjoy the spa, which offers hot stone massage, honey citrus body wraps and a milk and rose bath sprinkled with petals, but he also appreciated the attention the staff paid to his daughter, who was just 6 at the time.

FORBES: Magazine Article

But milk is being hyped as a key ingredient in some new fast-selling skin and bath products from Caswell-Massey, Avon, Almay and other companies.

FORBES: Getting Milked