She chose to go directly to her 434, 000 employees and deliver a high impact message.
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How can one homogenised message really have impact on each and every different person, city by city, country by country?
The fear of rejection when someone doesn't answer a Facebook message lacks the impact of an ignored phone call, according to Wallace.
Yet, brands will need a more balanced measure of success, taking into account brand building beyond the immediate impact of a message.
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These people were reacting from the gut, and their message was it does have an impact.
Researchers at Stanford have concluded that word choice can have a significant impact on how your message is perceived.
It can be difficult to assess the impact of a publicity message outside its intended context, but it would certainly seem to fit an atmosphere of fear.
As such, those who believe the IMF must look beyond Europe after the DSK scandal have a valid point, as they do when they argue that a managing director from an emerging nation will have a most salutary impact by underscoring the message the IMF sent in 2008 when it reformed its system of quota shares to better represent smaller countries.
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The majority of people out there believe that The Girl Store has used the appropriate level of psychological impact to get an important message across a wall of indifference.
Message and presentation were inextricably intertwined, with the latter lending power, impact and even meaning to the former.
Mr Clarke said police work would continue to drive home the message that the "drunken behaviour of the minority" would not be allowed to "impact the lives of the decent majority of people who enjoy a sensible drink with family and friends".
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Though the uncertainty that Obamacare brought is behind us and its impact on the industry will be relatively small, healthcare stocks did not get the message.
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"Let this serve as a message to everyone, our actions and words, big or small, can have a serious impact, " he added, also saying that he has now lost the job he liked and has three children to support.
Mr Jakes's message of self-empowerment, cribbed now by most aspiring Kenyan evangelists, may even make a political impact.
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With roughly three-quarters of businesses without employees, imagine the impact if these businesses had a mouthpiece all to their own as it is, their message gets diluted.
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