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The Office of Fair Trading (OFT) said it referred the deal to the mergers watchdog amid concerns about allowing two competing trusts to combine.
BBC: Hospitals merger referred to Competition Commission
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When it comes to major corporate deal-making like mergers and acquisitions, boards of directors tend to act only in reaction.
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Even within the private sector there are deal-breakers blocking mergers.
ECONOMIST: Easier said than done
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That decision is even harder to make when everyone else is pairing off: copycat mergers where one big deal is hastily followed by others in the same industry seem especially prone to problems.
ECONOMIST: How to make mergers work
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In the longer term, the Safeway deal could spark other retail mergers.
ECONOMIST: Retailing
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Shares of other food companies in the sector also rose amid speculation that the Heinz deal could trigger a wave of mergers.
CNN: Buffett slakes deal appetite with Heinz
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If completed, the Unilever deal alone would increase the value of mergers and acquisitions in India so far this year by more than half.
WSJ: Consumers in India Are an M&A Target
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But this week's deal is not quite like the other recent steel mergers in Europe.
ECONOMIST: European steel
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The Bank of Italy has encouraged such consolidation, but it has tried to arrange the mergers itself, earning a reputation as Italy's biggest deal maker.
ECONOMIST: Italian banking
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Matt Silverman, who worked on mergers and acquisitions with Sternberg at Goldman, helped put the deal together and would join the team as an executive in short order.
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Back then, in the peak year for Internet deal-making, there were 7, 007 technology mergers and acquisitions.
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Too many mergers such as that between Travelers and Citicorp duck the hardest questions until after the deal has gone through.
ECONOMIST: How to make mergers work