"Everyone wants a button to have a piece of the day, " Marketing Merchandising Director Meaghan Burdick said at the store's sneak peek this week.

CNN: January 18, 2013 -- Updated 2151 GMT (0551 HKT)

"Camping can range from setting up a tent in the backyard to car camping to a light hike into a meadow off a trail, " says Michele Orr, REI's director of merchandising, whose company sells all the gear and gadgets a camper could desire.

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"Since it was started, Giordano has always been about affordable fashion, " says Garrett Bennett, the Giordano executive director in charge of merchandising and operations.

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While Gill, 60, is at the helm as chief executive and his wife, Sajni, is chief operating officer, the business is run jointly with Sunaina and Sanveer, who both carry the title of director of operations and merchandising.

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Like Kenyon, Gourlay was recruited by Chelsea from Manchester United where he was commercial director of the club's merchandising department.

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"We are seeing a big '80s influence, but modernized for fall, " says Roseanne Morrison, fashion director at the Doneger Group, a source of global market trends and merchandising strategies for the retail and fashion industry.

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