"We lived in a naive world at Pfizer, " says Michael Melnick, a chemist at Kalexsyn.

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Stars enjoy statues, but for marketers like Melnick, looking to sell DVDs, it's the sticker that counts.

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Dr Melnick explained that to predict an earthquake's magnitude, seismologists multiply plate convergence rate by the number of years since the last great event.

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But the stickered Arrested Development DVD, for example, sold "hundreds of thousands" of copies, according to Melnick, though the show still struggled to gain viewers on-air.

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Within minutes of snagging a fifth Emmy for Arrested Development at the 2004 award show, 20th Century Fox Television's marketing chief Steven Melnick was on the phone with his counterpart at Fox Home Entertainment.

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Informed by 10 years of Harvard research and field-tested by more than 6, 000 clients and trainees, Melnick offers the following strategies to take your work stress down a peg, before it takes over your life.

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