The departments that defined agency disciplines a generation ago (account management, media, public relations, research) have themselves been divided into so many specialties and subspecialties as to make their original labels almost meaningless.

FORBES: The Idea CMOs Need Now

Another paid service that offers press release distribution, media contact management, multimedia, media monitoring services and other workflow solutions for public relations, investor relations, journalists and other communications professionals.

FORBES: How You Can Get Some Serious Press For Your New Business