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Mayfield Fund led the round, which included Greycroft Partners and FirstMark Capital and IA Ventures.
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Venture capital firms, such as Kleiner Perkins, Sequoia Capital and the Mayfield Fund, began to sprout like poppies.
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Banatao the investor initially put his own money to work, then joined Mayfield Fund, an established venture firm.
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He later raised more funds in six rounds, which included contributions by American Century Ventures and the Mayfield Fund.
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In October went to work for the Mayfield Fund, a venture capital company, after taking public his online customer-loyalty firm, Netcentives.
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"A lot of us are looking for someone with a very similar spec, " says George Pavlov, a general partner at Mayfield Fund.
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It appears that First Round Capital, Mayfield Fund and Foundation Capital are willing to invest money to determine if that target can be captured.
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Hennessy was recently a featured speaker at a Mayfield Fund retreat.
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Existing investors Mayfield Fund, Inventus Capital and SoftTech VC also participated.
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Out in Silicon Valley, new venture capital firms such as Sequoia Capital, Kleiner Perkins, New Enterprise Associates and the Mayfield Fund wrote smallish, six-figure checks to obscure grad students chasing "small" ideas: electrons, photons or genes.
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She joined the venture fund Mayfield in 1998, and later became a partner at VSP Capital.
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