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By repeatedly trumpeting the need for individuals to adopt more sustainable lifestyles, we may be alienating, rather than mobilizing, individuals.
FORBES: Sustainability by Stealth: Four Ways to Make Sustainability More Attractive
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For example, some studies have shown that health campaigns may be terribly ineffective, by alienating rather than motivating their audiences into action.
FORBES: The Biggest Health Mistakes Women Can Make
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Mr. Obama's role in the immigration debate so far is calibrated to generate excitement among supporters while trying to avoid alienating Republicans who may be hesitant to back legislation if it is too closely identified with him.
WSJ: Obama, Rubio Push for Immigration Overhaul
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Some Democrats may be looking for a bill that pleases voters without alienating high-roller contributors.
FORBES: The Way We'll Be
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And if we cause there to be civilian casualties in those countries, are we willing to live with the consequences, which may result in alienating the government of, say, Saudi Arabia or Egypt?
CNN: Lowell Bergman: How Saudi Arabia figures into the war on terror