Because for many decades Barbie was Mattel, and Mattel was Barbie.
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She also lost the lawsuit she brought against Mattel for wrongful dismissal and Mattel is now petitioning the court in the hope of recovering its legal costs from her.
Mattel claimed that Bryant, who freelanced for MGA, violated an employment agreement by helping the rival toy company develop its line of Bratz dolls while still employed by Mattel.
Given that the last time Mattel tried the Barbie robot army approach, a FOX producer discovered them and created the television series The Swan, Mattel's designers came up with the Juice Box.
Mattel alone has announced two recalls within the past month due to the lead paint issue.
Particularly, you can hear the use of the Optigan, a device created by the toy manufacturer Mattel.
And toy maker Mattel has not turned the official Mulan doll into an Asian Barbie.
Mattel and other toy makers have reportedly asked the government to impose mandatory safety-testing standards.
Mattel also said Wednesday that it declared a second-quarter dividend of 36 cents per share.
So could toys like Mattel's IM-Me mobile messaging device, which increasingly ships with wi-fi on board.
Tomorrow another slew roll in, including a few portfolio placeholders like Mattel, Hershey and Yum!
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The corporate giving program at Mattel is about pro bono work more than anything.
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Mattel also managed to jump on the retro-chic bandwagon, re-releasing Football and Baseball in 2000.
Much in the news for its heroic efforts at quality control: Mattel (24, MAT) .
Unfortunately for my wallet, Katie is a fan of the American Girl doll series by Mattel.
The problem was most acute for Mattel's most profitable product: a pink plastic doll called Barbie.
Mattel, the world's largest toy maker, employs some 600 toy designers in southern California.
Mattel has even sued commercial artists for showcasing Barbie in an unflattering light.
Mattel competes with Hasbro and Jakks Pacific to sell their toys into retailers like Wal-Mart and Target.
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They'll also focus on Mattel, which announced a third recall this week of toys imported from China.
Mattel stock climbed 32% in 2012 versus 12% for Hasbro and a 10% decline for Jakks Pacific.
FORBES: Life After Barbie: Why Mattel Isn't Scared Of iPads And Video Games
There's a lot more to running a company than marketing pizzazz, as Mattel's Jill Barad found out.
Mattel, which makes Barbie dolls, put on a fashion show to celebrate the leggy blonde's 50th birthday.
This Christmas is unlikely to be quite as festive as usual for Mattel's managers, suppliers or shareholders.
Next month Mattel's Hot Wheels DeLorean edition will begin its fifth product run in the past year.
It is safer for Mattel to add another item to its Barbie range than risk something new.
ECONOMIST: When you can’t sell the goods, sell the shop | The
Shell, Mattel and a number of other major multinationals are now experimenting with innovative third-party auditing processes.
Mattel expects a late-surge in buying closer to Christmas as cautious consumers hold off to the last minute.
Mattel hopes the Dreamhouse will attract summer visitors in Berlin before it moves on to Hannover and Munich.
Jill Barad was forced out of Mattel in 2000 after the toymaker's stock plummeted 75% in two years.
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