Reynolds Co. voluntarily ended its use of "Joe the Camel" as the mascot for Camel cigarettes.
What started out as a lark quickly became the hottest mascot on the West Coast.
And when it comes to professional sports, that's the job of the mascot these days.
"A six-year-old would rather see a mascot than a player, " says Andy Applebee of Rochester, Mich.
"A 6-year-old would rather see a mascot than a player, " says Andy Appleby of Rochester, Mich.
He did have a roommate for that weeklong trip: school mascot Johnny Thunderbird and his costume.
The men are all clinically depressed because their girlfriends' "favorite mascot" strategy works every year.
Ross sends his mascot, "Swoop, " a goofy-looking bird in a Talons jersey, to schools.
It competes in NCAA Division I-AA athletics, and the school mascot is the Lion.
Louboutin was a sort of mascot, tending to the showgirls and showing them his drawings.
Despite pushing 40, the Chicken holds up as sports' favorite mascot in our ranking.
They're seeded sixth in the East and their mascot, Blue II, is retiring after the season.
Still, if you want a screensaver featuring rooster mascot Footix, this is for you.
So they come with a mascot which is a man in a crocodile suit.
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Why were these readers--about six or seven in all--so eager to dress as a corporate mascot?
Each year, they congregate at five major shows, greeted by an ASI mascot called Promo.
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Plus Buffett lords over all of it, as host, mascot and, most notably, target.
The Olympic mascot has always been aimed at children -- and the wallets of their parents.
Morris the Cat, mascot for 9-Lives cat food, generated publicity by flying first class.
Is it any wonder that Billy the Kid is still New Mexico's historical mascot?
The university competes in NCAA Division I athletics, and the Bulldog is the school mascot.
Brazilians have until mid-November to choose the mascot's name from three choices - Amijubi, Fuleco and Zuzeco.
The university decided to upgrade from a smaller dog mascot to counter rival Florida's tough-looking alligator, Albert.
K. Wrigley, asking him why he couldn't take his beloved pet and personal mascot to the game.
Flashy lights, a silly mascot, giant fiberglass animals, and the official China debut of professional wrestling.
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"Our team is called the Scooters, and I'm the mascot, " said Herrera, who stands 5 feet 6.
In Glasgow, pupils from St Stephen's Primary School have taken part, along with the official Games mascot, Clyde.
In his office Tillman kept a cardboard cutout of Homer, Depot's mascot, with a target on his chest.
Recent events, however, suggest that Linux whose mascot is a cheerful penguin may have outgrown the commune of its birth.
The plush is the real-world port of G-Fox, Mozilla Online China's large-headed, big-eyed take on the American mascot, Kit.
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