The company is trying higher-end ideas, such as Yan Can, the name of four new Asian-themed restaurants in California created with Arthur Ho , a Hong Kong-based franchisee of KFC, and chef Martin Yan of PBS' Yan Can Cook fame.

FORBES: Marketing

The company is trying higher-end ideas, such as Yan Can, the name of four new Asian-themed restaurants in California created with Arthur Ho, a Hong Kong-based franchisee of KFC, and chef Martin Yan of PBS' TV's Yan Can Cook fame.

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"It's better than curling, " Yan Martin noted dryly.

WSJ: This Is One That's for the Spartans

CNN's Vivian Kuo, David Mattingly, Leslie Tripp Holland, Martin Savidge and Holly Yan contributed to this report.

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