Moreover, few CMOs are influential on marketing thought-leadership topics like social media or mobile marketing, Appinions research found.
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Louise Guido and her Foundation for Social Change are working to see to it that the cause is an integral part of the business model, and not a marketing after thought.
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Last week, I discussed these issues with Dave Sutton, who is founder of TopRight Strategic Marketing, co-author of Enterprise Marketing Management: The New Science of Marketing, and a thought leader regarding technology and marketing.
Still, with the right marketing, Rothman thought he could convince consumers to shell out a 25% premium for his branded Hearts on Fire diamonds.
The focus group, the marketing people, thought that Arcadia had a - denoted something wonderfully rural and sublime, romantic and so it would be Arcadia.
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The subscriber, Vox Media marketing director Callie Schweitzer, thought the photo was a public one when she spotted it in her newsfeed.
That was super important in terms of the culture of the team that was doing the work and how they thought about their marketing.
Or thought of a great marketing strategy on the drive home from the interview?
Netflix, just as any thought leader in the marketing world, knew there was a space for original and or in-demand content in the streaming space.
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The one other thing I will say is -- I don't mean to be insulting here -- but I do think that it is important for those in the industry to show some thought about who they are marketing some of these programs that are being produced to.
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By making thought leadership core to most any web-based marketing efforts, not only will it be possible to reach the top ranks of relevant searches, but the thought leadership content will be able to be expeditiously and dramatically improved.
It had been thought that Galvus might eke a marketing advantage over the fact that it is not processed by the kidneys, while Januvia is.
In contrast CISCO has not adopted evangelism or ambassador programs (other than in is social responsibility marketing) but instead made its investment in thought leadership.
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When people do talk that way, it's often in service of marketing an idea that their company has "thought leadership, " which stands for a better understanding of the world.
It made me a little wistful as I thought back to my own days in marketing.
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Under her school of her thought, in order for social media marketing to have any real value we need to understand what people's actions really mean.
Easy enough to do with your marketing materials, your web site and even your blogs, but if all else looks great and you show up for an appointment looking as if you put little thought into your appearance, all your marketing efforts might appear to be a bait-and-switch to a would-be lucrative prospect.
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To the charge that the company was marketing an unregistered investment, Hawkins said Tuesday he had thought it was covered under a filing with the SEC.
My firm, Temin and Company, a boutique management consulting firm of 12 people, is focused on providing world-class marketing and media strategy, crisis and reputation management, thought leadership, and leadership communications (speaker and media) coaching.
Call it osmosis, but I learned a great deal just by surrounding myself with civic-minded thought leaders like Mary Anne Petrillo, Senior Marketing Manager Corporate Responsibility at Cisco, who taught me about using story-telling to amplify social impact.
It was obvious that some sort of marketing was needed but Oren, being an advertising veteran, thought that the traditional advertising of brand advertising was broken.
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Switching to business because of my early entrepreneurial success, I thought I would enjoy learning the skills of accounting, marketing, strategy and operations.
My first thought was Tony must have invested a lot in advertising and marketing, or maybe even daily deal promotions.
Magellan initially thought the 7-incher would be a niche product, admits product marketing manager William Strand.
Because I had business training, I thought that my job was to go out and build a sales and marketing plan and to develop relationships with other businesses.
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Social media can now allow us to measure that kind of thought leadership in a more quantitative way, whether the candidate is going to be in marketing or engineering or in one of the C-Level offices.
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