"We gained a great deal of new followers and engaged in some great conversations, driving users to our website, " says Emily Burns Perryman, Freed Maxick's e-marketing communications specialist.

WSJ: Small Firms Say LinkedIn Works, Twitter Doesn't

"We gained a great deal of new followers and engaged in some great conversations, driving users to our website, " said Emily Burns Perryman, Freed Maxick's e-marketing communications specialist.

WSJ: Small Firms Say LinkedIn Works, Twitter Doesn't

"It is important to see the navigational paths users are taking on their way to a sale, " said Lyle Miller, marketing development specialist at WebSideStory, an online-ad measurement service.

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