And the company is hiring about 22 people in various functions including marketing, quality assurance, and product development.
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Is it going to be through branding marketing, quality, quantity or pricing?
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This research confirms that the quality of your marketing (website, e-mails, local ads, etc.) all combine to communicate the quality of your product or service to your target audience.
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The cynic might say that Jobs succeeded in making people feel insanely great about being overcharged for his products but the balance between marketing hype and product quality always seemed to work.
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Novak blames some of the lingering problems at the restaurants onformer owner PepsiCo ( see story, p. 68), which he says emphasized marketing at the expense of quality vittles, service and atmosphere.
Novak blames some of the lingering problems at the restaurants on former owner PepsiCo (see story, p. 16), which he says emphasized marketing at the expense of quality vittles, service and atmosphere.
The example of August Busch III focusing on controlling the U.S. market and less interested in global markets, plus relying on marketing rather than the individual quality of the product, showcases the pitfalls that companies endure over decades were they stagnate.
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Whereas Boards, CEOs, CMOs and corporate marketers are fairly adept at judging and managing the value, efficacy and quality of conventional marketing and media strategies, because they are essentially uncertain about what is going on in social media they can be easily led astray.
Most attribute Steinway's success to clever marketing as well as to the quality of its pianos.
The newcomers reckon that quality of service and marketing muscle are more important.
With high quality products and aggressive marketing, the company is positioned as a leading player in most automotive markets of Asia.
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Grower co-operatives have a long history in champagne as they do in the rest of the French wine industry but they have never had a reputation for quality produce or skilled marketing.
For those authors who have been told they have been passed over because of poor BookScan numbers, it may well be that the editor is simply chickening out of a harder conversation about quality, fit, marketing, etc.
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Founded by veteran entrepreneur Rod Turner, who established a quality reputation as a marketing innovator back when b usiness software was delivered in boxes with manuals, START.ac seems to be something of a micro venture capital firm.
Other elements contribute such as photography, video, audio, packaging, quality, layout, even marketing, and others.
The culprit, according to sales, is the quality and volume of leads from marketing.
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That jump in quality, as well as heavy marketing, has turned them into serious competitors.
It is meant to create a space of exchange to stimulate innovation, improve quality of textile productions and enhance marketing capacities of Bosnia and Herzegovina craftspeople to access national, regional and international markets.
Through emphasis on quality and variety as well as clever marketing, Starbucks has rejuvenated a stagnant industry.
And over the next year, Embrace intends to hire 25 more people in engineering, quality assurance, manufacturing, sales and marketing.
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So, early last year we decided to put our community at the forefront of our business -integrating them into the product development and marketing workflow with the view of creating even better quality products for which our audience had tangible input.
At the time, Ford had a marketing campaign focused on what they called four pillars: quality, green, safe and smart.
But for all of his ventures, he had a tough time finding quality photos for his websites, presentations and marketing materials.
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Foveon may find selling its products on the basis of quality, rather than raw pixel count, a marketing challenge.
Figure out where your quality customers come from so you can increase your marketing investment (financial and human capital) accordingly.
Then, make sure you have an important story to tell, get the editorial help you need to ensure high quality, prepare yourself to fully engage in the marketing process, and go for it!
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It was always a struggle for the SUNY Stony Brook grad to find quality yet affordable photographs and art to use in his marketing materials and websites.
"If people are going to adopt our technology instead of conventional speakers then they will want to know that they are getting high-quality audio, " said Andrew Williams, NXT Group Marketing Director.
Other possible applications include printing airline and concert tickets, marketing materials from online services, and photos from devices to high-quality industrial printers.
But clever marketing can only go so far, so he continues to work on improving quality.
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