-
It may not be all neat and tidy, but even accidental viral marketing can serve a purpose.
FORBES: Connect
-
This new offering merely adds to the proliferation of single purpose tools in the marketing execs gadget bag.
FORBES: Does the Marketing Cloud From Salesforce.com Provide the Silver Bullet for Marketers?
-
Leading European companies (including Aerospatiale, Westland, and MBB) have teamed together to form an organization called Eurofar for the purpose of developing and marketing a tiltrotor aircraft for commercial and military markets.
CENTERFORSECURITYPOLICY: Center For Security Policy
-
"The whole purpose of consumer-generated marketing is to harness the passion of the brand, and the Tahoe campaign failed to do that, " says Carol Davies, a partner at marketing consultant Fletcher Knight.
FORBES: Magazine Article
-
Plus, purpose-driven businesses have a great marketing advantage they are more likely to engage consumers.
FORBES: 5 Characteristics of a Successful Cause Marketing Campaign
-
This is pure corporate social purpose and it goes far beyond simplistic cause marketing campaigns.
FORBES: Corporate Social Purpose: It's in What You Don't Sell
-
Especially when marketing can ignite a movement that establishes a new culture, new philosophy, brand purpose, actions and behaviors.
FORBES: Kill The Company
-
In order to comply with requirements imposed by the IRS, I must inform you that any U.S. federal tax advice contained in this blog is not intended or written to be used, and cannot be used, for the purpose of (i) avoiding penalties under the Internal Revenue Code or (ii) promoting, marketing or recommending to another party any transaction or matter that is contained in this blog.
FORBES: Ask the taxgirl: Getting Married When a Tax Liability Exists