So if you are a PR pro reading this, give your marketing person a ring.
These are the kind that can help a sales or marketing person successfully seduce buyers.
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Take a high-performing marketing person and give them an assignment that couples them with operations, for example.
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This would save the hours to takes to create this information regularly, and allow the marketing person to focus on other tasks.
At a small non-profit I could be involved with many aspects of the business and since I am often the only marketing person I get to work on everything from PR to printed collateral to social marketing.
But the studio decided against that strategy, "and that's why we decided to never show the games" in commercials or other marketing elements, this person said.
Though the hustler can often do some hacking as well, the term has come to mean the person leading marketing, product management and fund-raising activities in the early stages.
In January Juniper poached the person in charge of marketing to Cisco's 13, 000 product resellers.
The firm has gone on the offensive to expand the King's appeal to a new generation of fans, not an easy task when the person you're marketing hasn't made any new music since the early 1970s.
Those marketing execs also knew that each person that devoted hours to this task, reiterating to themselves that XYZ cereal was the most wholesome breakfast was highly unlikely to go to the grocery store and suddenly try the competitive brand.
But she and Mr. Armstrong "disagreed over what the chief marketing officer should do, " this person recalls.
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But the endowment also received scant interest for its real-estate holdings when it was marketing the funds, according to a person with knowledge of the bidding process.
My guess is this person works in PR, marketing or retail it would explain the short, back-of-box style blurbs they seem to be able to get their hands on.
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In talking to resort marketing pros from across the globe, to a person, they recognize the importance of getting moms skiing and keeping them skiing.
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No judgement on you for your purchase, or marketing on you, or access to you as a person, with relation to your spending.
These companies need to realize that passing content to another person is a way consumers create their own viral marketing network.
Glitzy Pentagon marketing campaigns, military-backed Hollywood films and first-person shooter video games elevate the cultural status of uniformed troops and encourage us to identify with them.
The company also cut operating losses over the course of the year as it scaled back its marketing spending in the second half of the year, the person close to the company said.
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At heart, marketing is about making emotional connections and developing an affinity between a person and a company.
Everyday, sales and marketing organizations spend millions, possibly billions, trying to identify the right person at the right organization to pitch a product to.
After months of e-mails, calls and in-person meetings, Van Tassell convinced Illumina that it was worth marketing a small gene chip that could keep track of 38, 000 tiny genetic differences in cows that his USDA researchers had discovered.
He told me that he hated to see a person like me stuck behind a desk and instead gave me the marketing role.
We were on the phone because his PR person had sent me an evaluation license of their new(ish) content marketing software: Scribe.
Technology has changed marketing and market research into something less like golf and more like a multi-player first-person-shooter game.
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Buzz marketing is a term for a grass-roots marketing effort designed to create excitement outside the normal kinds of advertising, and Schiller says they have a person at Apple who works on that as well.
This is the first step in becoming what we at Skimlinks like to call the marketing funnel master, the one who has a pulse on who arrives at your site, how that person accessed your site, and the levers you can pull to address drop-offs on the way to purchase.
Microsoft turned some heads with its recent mobile phone marketing campaign when the company sent a young girl, Rosa, around the country to meet her social network in person.
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