The teachers developed their own iBooks and lesson plans around literary classics like MacBeth, according to Mark Strobel, director ofmarketing for Providence eLearning, a spinoff of the school that is marketing the iBooks to other schools.
It is no secret that college football has become a major driver of alumni support, major fund-raising, university marketing and revenue generation at almost all of the major schools and at many of the mid-level and smaller colleges.