-
These nouveau hatcheries invest lavishly in marketing, public relations, recruiting, accounting, legal counseling and financial advice--anything to bring young companies public in a hurry.
FORBES: Mad Hatchery Syndrome
-
Well-implemented accounting will ensure that you make wise investments in marketing and that you have financial clarity about the results.
FORBES: Entrepreneurial Passion vs. Sales
-
Remember legal, tax and accounting opinions, pension consultant recommendations, portfolio manager and broker testimonials, all play a role in marketing financial products, not just slick brochures and advertising produced by the money manager itself.
FORBES: The Best Investment Advice: Fundamental Truths About the Business of Managing Your Money (April 2, 2002 )