Siilasmaa launched his firm in 1988 fresh from the University of Helsinki, where he studied economics, global marketing and computer science.
Formerly in marketing at Apple Computer, she has found similar work at Elemental Software in the San Diego area.
The megahertz number so often cited in the marketing materials of computer companies refers to the computer's central processing unit chip as a partial measure of its ability to process data.
They need to acquire a far wider range of competencies, such as computer skills, marketing, accounting and filling in tax returns.
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We've got a sneaking suspicion that LeapFrog (which makes gadgets for kids like the Leapster) is in for one helluva time marketing their new FLY pentop computer.
"It's better for us to spend that capital on database applications and code instead of making sheet metal, " says Mark Hurd, vice president of worldwide marketing for NCR's computer systems group.
Still, it is tempting to conclude that the current marketing hype of the big computer firms is meant mostly to obscure the humdrum reality that overall tech spending will not regain the fizz of the bubble era any time soon.
Some are bastards spawn of the computer age and of modern marketing and communications.
Call it the "SuperSlim, " the "Ultrasvelte, " or the "LipoStation 3" -- just as long as "it stays positive, " says Sony Computer Entertainment America VP of marketing, handhelds and home consoles John Koller.
As an engineer at Compaq Computer in the late 1980s, he and marketing executive Michael Swavely helped launch the server revolution.
"The Golden Card Project aims to go beyond basic banking services, " says David Knapp, regional marketing manager for Tandem, the U.S. computer-maker that provided the equipment for the Hainan experiment.
All this grew out of an almost ludicrously elementary business plan hatched in 1995 by Ross Garber, a software marketing executive, and Neil Webber, an MIT-educated computer scientist.
"The SanDisk ReadyCache is an easy, affordable way to turbocharge a desktop computer, " said Kent Perry, director, product marketing, SanDisk.
ENGADGET: SanDisk announces 32GB ReadyCache for Windows: $55 at Amazon, keep your existing HDD
Production systems from Quanta Computer and Tyan are expected to be available through Avnet Electronics Marketing, Penguin Computing and other system integrators before the end of Q1.
ENGADGET: AMD unveils Open 3.0: an Opteron 6300 platform for the Open Compute Project
Dell innovated computer sales, eschewing expensive distribution for direct-to-customer marketing and order-taking.
Backed by clever marketing campaigns and a growing need for backup storage, the Zip was the surprise computer hit of 1996.
Jobs was a workaholic obsessed with every screw inside the computer, how the customers experienced the product packing and every element in the marketing of the product.
When you consider this in context of the ultra-short attention given to computer and television screens among a growing media multitasking crowd, experience- based marketing is ever more appealing.
Sculley expresses regret over how the incident a boardroom battle between the two men over marketing strategy developed into one of the defining moments in the history of the personal computer industry.
FORBES: John Sculley Tells The Real Story of Steve Jobs' 'Firing'
In his current role since 2004, and as CEO of Apple Computer Japan before, Harada has proven a master of the fundamental Drucker management skills of marketing and innovation.
Despite the marketing blitzes and massive investments from companies including Apple, Microsoft, Hewlett-Packard and your cable company, the computer will not become the heart of the home entertainment center.
"With a stunning design, brilliant display and faster performance, we've made the world's leading all-in-one desktop computer better in every way, " said Philip Schiller, Apple's senior vice president of Worldwide Marketing.
ENGADGET: Apple unveils next-generation iMac with slimmer design and Ivy Bridge, starting at $1,299
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