He told Company A that because the case studies in their marketingcollateral were made available at the trade show without restriction, they could not be confidential.
One can bet that if Lin keeps this level of play up, he will be heavily featured on Knicks marketingcollateral and a welcomed guest on the New York talk show circuit once the season ends.
At a small non-profit I could be involved with many aspects of the business and since I am often the only marketing person I get to work on everything from PR to printed collateral to social marketing.