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Technology has changed marketing and market research into something less like golf and more like a multi-player first-person-shooter game.
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The BLS groups the marketing jobs listed in the Glassdoor report into two categories: marketing managers, and market research analysts and marketing specialists.
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All this could be interpreted as just a glossy way of rehashing a construct that has already existed within marketing and design for years -- the market research questionnaire.
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To see which score best with the public, market research firm the Marketing Arm measured awareness, appeal and likability among sports mascots.
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But a subsequent stint in the 1990s at the head of the Sofres, a market-research and polling company, introduced him to marketing.
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The findings are from Lundberg Survey, Incorporated, an independent market research company that specializes in the U.S. petroleum marketing and related industries.
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Advertisers' migration toward search advertising is partly a result of belt-tightening companies looking for a more measurable and accountable form of marketing, says Greg Sterling, a search market analyst with Sterling Market Research.
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Social media is used in marketing, market research, communications, support, product development, user testing, talent recruiting and a good deal more.
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Sales and marketing professionals: A high level of comfort and experience with Salesforce.com, , or ability to crunch market research survey results with Vovici.
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