What are ten high-performing customer service reps worth as a marketing and brand building investment?
Currently all the marketing and brand focus in the category is dominated by the camera and the storage.
"We are especially keen to tap their expertise in cross-selling, data mining, strategic marketing and brand building, " says Kwek.
When digital photography arrived, Kodak had the marketing muscle and brand awareness to quash any competitor.
Moreover, franchising offers statistical information, marketing support and brand recognition.
While the former position focuses on all that big data has to offer, the latter focuses on increasing consumer emotional involvement in the brand through social media and content marketing stories as well as on weaving the brand storyline into offline brand experiences and marketing initiatives.
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Then we examined how closely what our engagement and loyalty metrics predicted about how brand marketing and advertising activities would play out in the marketplace for the rest of the year actually matched up with real market results.
However, it intends to continue investing in marketing and people to build its brand and expand its international operations, in addition to investing in supply, product and service innovation.
Branding and Marketing the UltraViolet brand needs to be widely recognized by consumers and they need to fully understand the value it brings.
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Beauty Products in America, '40s-'60s, and president of GTK Marketing Group, a brand and product development firm.
The 10 sessions will combine Champagne- and wine-specific topics with more general, practical business education, including marketing, human resources and brand management.
Public networks like Facebook and LinkedIn can be used for marketing, recruitment, prospecting and brand enhancement.
Because that often requires expensive advertising and good marketing, a strong brand can raise both prices and barriers to entry.
Kia is translating it directly to social, mobile, and web presences, where their brand and social media managers are working together to harness this new megatrend of integrated brand and social marketing.
These brands have hundreds of thousands of followers that like and share each and every photo posted via Instagram, augmenting their marketing strategy and helping to expand brand awareness.
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The Cultural Traction report ranks brands based on VIBE, or those perceived to have the most Visionary, Inspiring, Bold and Exciting attributes, according to the WPP-owned global brand and marketing consultancy.
After all, Sprint has offered 4G service since 2008 and devotes much of its marketing to linking its brand to 4G and the superior service it can provide.
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DirecTV is spending significantly on marketing and advertising to create brand awareness among Latin American consumers.
He oversees marketing, brand management and advertising for Cadillac in markets around the world.
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Not so, says Mr Daft: innovation will also extend to new ways of marketing and growing the Coke brand.
For a private company, marketing a service and a brand, reputation is all.
In the newly created position, Ferguson will be responsible for marketing, brand management and advertising for Cadillac in markets around the world.
We are a highly-focused international brand marketing and distribution company with a clear strategy underpinned by world class distributor management and financial processes.
The companies, such as Pepsi, MasterCard, and Dial soap, provide the donations and get positive marketing and interaction with their brand when consumers play.
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The company generates revenue from three sources: commercial fees from sponsorships and brand marketing and licensing, broadcasting rights, and ticket sales to its live games.
This form of marketing builds your brand and develops trust.
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Companies shouldn't choose between direct-response demand-building initiatives and brand marketing.
They may even realise that they no longer need to make cars at all, deciding to follow the example of Cisco Systems, a data-networking firm, by becoming virtual companies whose expertise lies in design and brand marketing.
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