But Thornburg has a marketing advantage over other REITs -- he can claim he's helping charities.
Plus, purpose-driven businesses have a great marketing advantage they are more likely to engage consumers.
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There may be technological advantages to that, but the marketing advantage is far more obvious for now.
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If Prexige is more powerful than Vioxx and Celebrex, it will give Novartis a significant marketing advantage.
With a simpler product line, Compaq's wider distribution network could give it a marketing advantage over Dell.
It's also a nice marketing advantage, now that many other automakers have caught up with Toyota's quality edge.
This could be a significant marketing advantage, says Mark Barbato, executive director and product team leader at Lilly.
"Roche should have a marketing advantage for this 30% of patients, " Evans writes.
It had been thought that Galvus might eke a marketing advantage over the fact that it is not processed by the kidneys, while Januvia is.
The NBA, NFL and NHL of course already have their own successful TicketExchanges already, which clearly enjoy a marketing advantage (as does StubHub with the MLB endorsement).
Did the league make a phone call to the Knicks and their young guards about taking advantage of this marketing opportunity?
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It is well documented in the marketing literature that people take advantage of rational ignorance by increasing the complexity of a decision.
We see here a good example of first-mover advantage in ETF marketing.
The mutual fund industry and advisers who sell commission-based products take advantage of unsophisticated investors by marketing high-fee, high-commission funds that earn low returns.
And the advantage of professional editing and marketing cannot be underestimated.
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So it was one of those few moments from a marketing perspective where you get to take advantage of a strong competitor at a moment of weakness.
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He also had a legion of fans who followed him because of his strong Christian beliefs, and in New York, he would be able to take advantage of countless media and marketing opportunities.
Still, he believes his first-mover advantage and his well-honed marketing strategies will help him beat his rivals.
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Technopak is advising groups of small shopkeepers in various places on how to get together and gain at least some advantage of scale in purchasing and marketing.
We concentrate on manufacturing, where we have a cost advantage, and they do the marketing, whereby they help us take it to other emerging markets and the developed world.
But, a joint venture provides the foreign partner with the ability to leverage the management, manufacturing and marketing infrastructure of its Chinese partner, an advantage that should not be overlooked.
Companies need a sustainable competitive advantage that is independent of their variable marketing campaigns.
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But neither company has yet eked out a clear advantage in what could be a spirited marketing battle.
With a closed looped of its own related products and services and marketing, AXP pricing has a built-in competitive advantage.
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But nightclubs have a big advantage: the cool young things to whom marketing men want to appeal stream through their doors every weekend.
The informational advantage they express to investors is spelled out in their marketing pieces.
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Companies need to consider the wide range of skill sets required in order to take full advantage of the tool from PR to interactive marketing to Customer Intelligence, disparate departments need to come together to harness the use of the tool.
Although some sellers did avoid the home report by marketing early, home reports are being viewed by some as a distinct advantage to buyers.
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