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Self-marketing requires an odd mix of objectivity and empathy.
FORBES: This Is Why You Can't Market Yourself
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Borders was late to the Web, and late bringing e-tailing into their marketing mix.
FORBES: Postmortem: A Borders Nonfiction Selection
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Content marketing, social media marketing, content syndication and user-generated ratings and reviews are increasingly critical components of the marketing mix.
FORBES: Why Marketing Is No Longer Like Football
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Successful marketing is well-planned marketing, and more and more these days, good planning requires optimizing a mix of online and offline tactics.
FORBES: Which Is Better For Retail Sales, Online Or Offline Customer Engagement?
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It seems as though companies will have to determine on a case-by-case basis whether crowdsourcing is a viable component of their marketing mix.
FORBES: What Is The Cost Of Crowdsourcing Super Bowl Ads?
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Holiday pop-up shops have typically had a prominent place in the seasonal marketing mix.
FORBES: Holiday Shopping Trends: Making A List And Checking In Twice
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Avnet said the weak profit forecast reflects the lower revenue in the technology solutions group, lower profits margins in the Western regions in electronics marketing due to a weaker sales environment, and a greater-than-expected mix shift in electronics market, with better sales in the lower-margin Asia region more offset by weaker sales in higher-margin Western regions.
FORBES: Avnet Warns On Sept. Qtr; Shares Down; Arrow Also Falls
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Looking beyond logical changes to performance on products and services in terms of innovation, style and pricing, this new crisis-induced variable is key to our business and redefines the breakdown of the marketing mix.
FORBES: The Marketing Mix Is Changing. Are You Ready?
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Mason Reay was the vice president of global consumer marketing and merchandising for Dell before becoming the CEO of Nuun, a small Seattle-based company that makes electrolyte mix tablets for runners and cyclists.
FORBES: The C-Suite Shuffle: How To Jump To A New Industry