For the full year, the total number of cars sold at the company slipped 13.3% from 2010, which the company attributed to a downturn in the domestic automobile market and a decline in the overall market share of domestic brands.
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"Most U.S. investors have no comprehension of worldwide demand for tobacco, " says Ahrens, who smokes only the occasional cigar, and thinks that U.S. tobacco brands will be able to gain market share overseas at the expense of lower-quality local brands.
Last quarter, Altria posted impressive earnings with solid operating margins and retail market share growth with strong performance of its premium brands, especially Marlboro.
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So far this year, Ford is achieving its modest goal of slowing its rate of decline for its North American brands in the domestic market--the brands have lost lost three-tenths of a point of market share this year, falling to 15.3%, compared with a loss of 1.1 points last year.
It could also help to regain some share from craft brewers, who have been capturing an ever-larger share of the domestic market at the expense of brands like Bud Light.
Polar beer brands dominate the country, with a market share in the vicinity of 75%.
Cartier, which boasts a 40-year presence in Hong Kong and strongholds in Beijing and Shanghai, is just one of many high-end brands planning to aggressively expand Chinese market share in the coming months.
The automaker said it would not return to profitability in North America until 2009--a year later than officials had projected just nine months ago--and said U.S. market share for its Ford, Lincoln and Mercury brands would be in the range of 14% to 15%--down from 25% in the late 1990s.
Nestle, the Swiss company that makes Poland Spring, Nestle Pure Life, Deer Park and other brands, has nearly half of the share of the bottled water market.
As impulse sales are forecast to continue to rise in 2012 (albeit not into double figures), brands must work harder for their share of the grab and go market.
But these market share losses showed signs of improvement as the consumers giant implemented price cuts for some of its major brands like Tide and Gillette.
In 2008, Japanese brands accounted for about 31 percent of the Chinese car market, almost double their share today.
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