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The company realized it would have trouble penetrating the market with the premium Duracell brand, and it couldn't take Duracell down market without eroding the brand's long-term viability.
FORBES: Leadership
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Call it a Maginot Line in reverse: Germany's cozy media club is trying desperately to prevent those Hunnish invaders Rupert Murdoch and John Malone from penetrating its market.
FORBES: Magazine Article
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Aside from its dispute with Verizon, the company has had a difficult time penetrating the mass market.
FORBES: Last month, an upbeat Mike Snyder
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Apple is further penetrating the enterprise market due to the success of the iPad and the outages at Research in Motion.
FORBES: Apple Will Deliver Q4 with Very Bright Setup into FY2012
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Despite huge investment in designing chips to power mobile phones and tablets, Intel has had little success in penetrating the mobile market.
FORBES: Why It's Bad News That Otellini is Retiring From Intel
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Microsoft could win big by keeping the price of two-screen interaction low using high-quality devices that are rapidly penetrating their target market.
ENGADGET: Switched On: E3, Screen Two
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Still, if it can manage this feat, Microsoft could win big by keeping the price of two-screen interaction low using high-quality devices that are rapidly penetrating their target market.
ENGADGET: Switched On: E3, Screen Two
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However, this is because Apple is only in the very initial stages of penetrating the Chinese market, which means that the iPhone is being adopted only by the very affluent and well educated tech-lover.
FORBES: Apple Has A Plum With China Passing U.S. As Largest Smartphone Market
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On the one hand, Intel is taking more knitting in, but could still be viewed as a competitor with its own interest in penetrating the high-mobility market with its low-power Atom chips.
FORBES: How Knitting Gets Done In The Silicon Biz
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Seybold is still bullish on the long-term prospects of Qualcomm (nasdaq: QCOM - news - people ), which has made progress penetrating the European mobile phone market with its code division multiple access wireless technology.
FORBES: Magazine Article
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Samsung will therefore be looking to delay the inevitable by penetrating the high-end developed markets more and taking market share away from rivals such as Apple that have a greater presence in these markets.
FORBES: Samsung Rides Smartphone Growth All The Way To The Bank