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We believe the company made significant gains in market share (and brand value) during the economic crisis, and could leverage its marketing strategy to life comparable store sales and grab additional market share.
FORBES: Aeropostale On The Runway For Flight To $55 Per Share
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Sifteo plans to change its marketing strategy over time depending on the market response.
FORBES: Sifteo Gives New Life To Play Blocks
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After all, competitors were taking market share since its strategy was easy to copy and its marketing costs were rising as it grew.
FORBES: Groupon Fires Its CEO, Andrew Mason
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Before you can even begin creating a marketing strategy, you will need to define your target market.
FORBES: 10 Things to Consider When Starting a Business in a Down Economy
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Ms. Grantham said she found the project to be a learning experience, giving her insights on global marketing and strategy models, and how to quickly attain new market and customer information in a different culture.
WSJ: IBM Creates Volunteer Teams
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While declining to provide details about the investments, the Be officials said the money will go towards the company's market expansion strategy, which among other things, calls for stepping up marketing programs for release four of its multimedia PC operating system.
CNN: Intel, four VC firms to invest in Be
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We think Nike will be able to continue its momentum in the North American market in Q3 2013, on account of its superior brand image and strong marketing strategy.
FORBES: Quick Take
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The brand asked the students to come up with a marketing strategy for a new bridal line for the U.S. market.
FORBES: Holographs At Hermes And Other Innovative Ideas Students Pitched To Luxury Brands At LEF Program