Other retailers also planned to step up their social media market marketing initiatives.
ExactTarget (ET): Expanding product portfolio from a strong position in mid-market email marketing.
Instead of having every marketing team member educate their colleagues on market trends, marketing programs and their results, marketers resort to complex, detailed reports and an array of conversion ratios that are meaningless to anyone outside of marketing.
The BLS groups the marketing jobs listed in the Glassdoor report into two categories: marketing managers, and market research analysts and marketing specialists.
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This time, the firm is trying to tap a broader market through clever marketing, such as the unveiling of the Xbox 360 on MTV, and a deliberate push to capture market share in Japan.
According to market researcher The Marketing Arm, original, modern mascots like the Chicken and the Philadelphia Phillies' Phillie Phanatic score the most recognition and resonance with fans.
Toyota also saw sales growth in Japan, up 5.2% to 5.8 trillion yen, which it said was the result of new products that are better tailored to the market and strong marketing efforts.
Rumours went around earlier this week that the fruity firm was getting a cheap mobile ready for market, but marketing chief Phil Schiller told a Chinese newspaper that Apple was doing no such thing.
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He wanted to get ready for the day when the sellers' market ended and real marketing would be required.
Technology has changed marketing and market research into something less like golf and more like a multi-player first-person-shooter game.
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Social media is used in marketing, market research, communications, support, product development, user testing, talent recruiting and a good deal more.
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To see which score best with the public, market research firm the Marketing Arm measured awareness, appeal and likability among sports mascots.
Judith McGuinn, the VP and director of Time Warner AudioBooks, says digital distribution can expand the audiobook market as both a marketing tool and supplemental revenue stream.
It must change from production-based marketing to market-based production.
Instead of starting with a spreadsheet, lead marketers should create a vision of what the organization needs to achieve in the year ahead, how it can position itself more strongly in the market, and how marketing can uniquely contribute effective strategies to reach those goals.
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We also believe Brazil represents a huge market opportunity for a sports marketing company such as 9ine.
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The packaged sandwich chain has also tailored its UK products to the local market, according to its marketing director Mark Palmer.
This is further evidence to support my belief that the business of market prediction is about good marketing and not about good prediction.
Unfortunately, growth of consumer base in these markets is limited to population growth and market share gains involve aggressive marketing and advertising, putting strain on operating margins.
Prior to joining Apple at the time Steve Jobs returned in 1997, Schiller had worked as VP of Market at Macromedia and Product Marketing Director at FirePower Systems.
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With peak season demand in the fourth quarter expected to increase 30 percent on-quarter, Samsung aims to outperform the market and enhance profitability through marketing and sales expansion of premium products such as LED TVs and Smart TVs supported by customized TV applications.
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Taking away this state subsidy would allow the advertising market to operate efficiently and reduce marketing costs.
This is all grist to the marketing mill in a market that puts strict limits on movie promotions before schedules are allotted.
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Rewards cards are used for 80% of credit-card purchases, according to a recent study by Phoenix Marketing International, a market research firm.
Christoforo, whose owner-managed business Ocean Marketing was employed to market the controller, fielded inquiries from customers seeking to discover when they would get their product.
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It can reduce your time-to-market and your costs of traditional marketing.
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When business is slow, is it better to market your business more using every marketing and social media tool available or taper off until the economy picks up?
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We believe the company made significant gains in market share (and brand value) during the economic crisis, and could leverage its marketing strategy to life comparable store sales and grab additional market share.
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The firm sees this technology as a key marketing tool to help challenge market leader Samsung.
Banks have been sniffing out the market, and even hospitals have started marketing their management skills.
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