Charles Duhigg at The New York Times reports on how both the Obama and Romney campaigns are turning to market research and data mining in an effort to boost voter turnout in their favor.
It was designed and formulated by CEA Market Research, the most comprehensive source of sales data, forecasts, consumer research and historical trends for the consumer electronics industry.
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In 1997, along with my brother, we revolutionised the trends information business with the launch of Worth Global Style Network (WGSN), which went on to become "the fashion industry bible" (The Wall Street Journal), providing trend forecasting, market research and data for retailers, manufacturers and designers.
But market-research data, anecdote and simple observation all suggest that the economy has recovered from the post-communist crunch a bit more smartly.
Sources: Market Guide and FT Interactive Data via FactSet Research Systems.
The analysis examined restaurant servings and traffic from market-research firm NPD Group Inc. and publicly available sales data from the restaurant chains.
The chief executive of one business-to-business (B2B) company, for instance, hired market research firms to gather data about its promoters and detractors.
The online-ad industry has agreed to what amounts to a "Do Not Target" definition, which would still allow data to be collected for purposes such as market research and product development.
Banks, funds and research institutions have used it to analyze market data, and test trading strategies.
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They do no market research, have little data on their customers, and have no experience in direct retailing.
Yes, it will even provide a ready-made market research tool, to collect even more data on our desires and dreams so it can provide better services.
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Quantified data and research on ETFs like XLU is available each evening after the market close.
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Quantified data and research on ETFs like MVV is available each evening after the market close.
Quantified data and research on ETFs like FXI are available each evening after the market close.
In fact, they plan to spend 20% more on preventing data theft and intrusion in the next year, according to research by the market analysis firm InsightExpress.
Veteran market watcher Jim Stack, editor of Investech Research is bullish on stocks, and recent data from the Economic Cycle Research Institute showing leading economic indicators at their highest level in more than 20 years reaffirms his outlook.
Let us also remind ourselves that these predictions are coming from some of the most sophisticated market-watchers in the world, with all of the resources and research and equipment and data and full-time dedicated staffers that most investors could only dream of.
New data from Comscore has reinforced views that Android is taking market share from Research in Motion, Microsoft and Palm, according to Information Week.
The data heads at Zillow have taken a break from churning out serious research briefs and Real Estate Market Reports to rank the 20 best cities to trick or treat this Halloween.
"The use of text-mining algorithms was critical in this endeavor and helped secure a complete picture that would not have been available using traditional market research, " says Michael Cavaretta, Ford's technical leader for predictive analytics and data mining.
WSJ: How Big Data Is Changing the Whole Equation for Business
So when it comes to estimating economic impact for sporting events, best to show caution and restraint, and ultimately attempt to verify any public statements with market research vis-a-vis on-site data collection so that you have a leg to stand on when reporting such figures.
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