Apple followed up by calling Kent Van Liere, a market-research expert, to discuss surveys he conducted.
Levie jumped on his share of support calls, which proved the ultimate market-research exercise.
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Market-research executive Sterling Lanier was looking for successful new ideas a few years ago.
Foot Locker is the largest seller of Jordan sneakers, according to market-research firm SportsOneSource Group.
Drinking may even be on the rise, reckons Humphrey Serjeantson of IWSR, a London-based market-research firm.
Neither side's arguments are without self-interest, observes David Fraley of Gartner Dataquest, a market-research firm.
IDC, another market-research firm, is how a switch to digital will alter consumer behaviour.
IDC, a market-research firm, warns that customers may decide to use Solaris, but only on non-Sun hardware.
Only last year the trade press and market-research firms were celebrating this class of software as a godsend.
Facebook users spent an average of seven hours on the site in February, according to market-research firm comScore.
This may be just as well, in the view of Ben Wood of CCS Insight, a market-research firm.
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An estimated 380 million people will use video chat services by 2015, according to NPD Group, a market-research firm.
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Consumer confidence rose sharply in September, according to GfK NOP, a market-research firm.
Apple's phones are the second-best-selling consumer smartphones in the U.S., according to the NPD Group, an online market-research firm.
Last year about 13% of website visits in America were pornographic in nature, according to Hitwise, a market-research firm.
Kevin Jones, head of Net Market Makers, a market-research firm, offers two extremes.
All three will probably co-exist, suggests Michelle Slaughter of Infotrends, a market-research firm.
MIDs, netbooks and nettops will be as successful as many predict, says Dean McCarron of Mercury Research, a market-research firm.
Amid the global crisis, Hong Kong manufacturers which employ about 11 million people in Guangdong, according to market-research firm ChinaScope Financial Ltd.
In the same year, a market-research company, Cultural Access, found that young Latinos watched twice as much English-language as Spanish-language television.
Shops are already beginning to close for lack of customers, says Greg Thain, a Briton who runs a big Moscow-based market-research company.
But a subsequent stint in the 1990s at the head of the Sofres, a market-research and polling company, introduced him to marketing.
The analysis examined restaurant servings and traffic from market-research firm NPD Group Inc. and publicly available sales data from the restaurant chains.
But market-research data, anecdote and simple observation all suggest that the economy has recovered from the post-communist crunch a bit more smartly.
Another factor in Tesco's success in South-East Asia was its choice of local partners, says Kelvin Chan of Euromonitor, a market-research firm.
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But a market-research-based business deal surrounding a celebrity endorsement is one thing.
Meanwhile Ipsos Markinor, a market-research firm, has published a poll taken in November, before the global economic storms had fully affected South Africa.
In June last year it bought Market Facts, a market-research group that has access to a panel of 600, 000 households in North America.
Power, a market-research firm, forecasts that the western European market will shrink by 7.9% this year, compared with a 16% drop in America.
The big retailers like their private labels because they typically provide 5-10% more profit than branded products, says Euromonitor International, a market-research company.
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