The worst ratings of the decade: the 2003 tourney, which actually had many highly seeded teams reach the Sweet 16 but suffered a letdown a round later after Duke and Notre Dame bowed out.
The world number one's comfortable day against the rising Briton was in stark contrast to many of her seeded colleagues, three of whom crashed out on Tuesday.
As with many of its product launches Apple seeded the market with rumours of a February 2010 launch for the iPad, which is reflected in the peak of commentary around Apple and innovation then.