Mr. Davis then left advertising and recorded an album of New Age music under the name Mannheim Steamroller.
WSJ: The Mannheim Steamroller Founder's Wild Holiday Home
He's released Halloween and Fourth of July albums and produced hundreds of Mannheim Steamroller-branded products, from bath gels to meat marinades.
The campaign culminated in the release of a few records, many composed by Chip Davis, who later gained fame as the founder of the instrumental group Mannheim Steamroller.
FORBES: The Push-To-Talk Push
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