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On the social media front, Makino has experienced explosive growth in followers, engagement and social sharing.
FORBES: 'Make What Matters': Winning Rallying Cry from Makino
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It is not only shoppers who are using his website, says Mr Makino.
ECONOMIST: The electronic pill-box
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The more our customers understand that Makino has earned its reputation for the highest-quality machines, the easier my job becomes.
FORBES: Engineering Content For Makino
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Because retro wives like Phylllis Schlafly and Kelly Makino delay the forward progress of our economic system and that impacts every American.
FORBES: Why the 'Retro Wife' Threatens America's Economy
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Tsutomu Makino, Japan's Junior Minister for Trade, said he would press to take Indonesia to the World Trade Organization for discriminatory trade practices.
CNN: Tremors from the Timor
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The campaign, created by gyro Cincinnati, includes print, online, direct mail and events, as well as an Apple iPad app for the Makino sales force.
FORBES: 'Make What Matters': Winning Rallying Cry from Makino
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As marketing manager of Makino, I drive our marketing programs to exhibit the same precision and high performance that our machine-tool centers deliver to our customers.
FORBES: Engineering Content For Makino
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Mr Makino says that the traditional distribution practices of the keiretsu, or families of firms, ensured that manufacturers had a lot of control over high-street prices.
ECONOMIST: The electronic pill-box
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Those five votes in Chicago are the reason why, no matter how absolutely ridiculous the New York Magazine portrayal of husband-doting-homemaker Kelly Makino appears, we have to pay attention.
FORBES: Why the 'Retro Wife' Threatens America's Economy
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These wholesalers buy unsold stock from keiretsu-affiliated wholesalers and retailers at a discount, and sell it on to discount outlets, where Mr Makino collects prices that he posts on the web.
ECONOMIST: The electronic pill-box
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There is something very meta about what Makino does.
FORBES: 'Make What Matters': Winning Rallying Cry from Makino
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Mark Rentschler is Marketing Manager at Makino.
FORBES: Engineering Content For Makino
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Today, she is Kelly Makino.
FORBES: Why the 'Retro Wife' Threatens America's Economy