But I think more importantly, honestly, is understanding how to make the most of your viewers, in terms of the advertising dollars because that still is where the majority of the dollars are made.
Working with CBS Sports for the telecast, Cameron-Pace Group positioned 3D cameras overhead and near the ground level of Arthur Ashe Stadium to make viewers feel like they were on the court with tennis greats like Rafa Nadal and Kim Clijsters.
The principle behind YouView is that it should make it easier for viewers to catch up with programmes from the BBC iPlayer, ITV.com and 4OD on their TV set, rather than on a laptop, desktop, or smartphone.
Cable-television operators must continue to carry the same broadcast channels that over-the-air viewers receive once those stations make their federally mandated conversion to digital signals in February, the U.S. Court of Appeals for the D.
If the cable guys can continue to make it easier for average viewers to get their content where and when they want it (but through the cable portal), they could stand a chance yet.
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But this will undoubtedly make the film difficult to watch for many viewers.
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American Express is creating media partnerships to make it easy for viewers to buy the clothing, furniture and other items they see while watching a television show.
The prestige and drama of the event make for good television, especially with new digital aids that help viewers understand what the sailors are doing.
Photographers strive to make images that connect with viewers, and the skills needed to do that are universal, whether under water or on land.
Star Trek, like Star Wars, was a franchise that risked alienating fans with a reboot but Abrams managed to make fans happy and bring new viewers to the franchise.
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The rental model requires viewers to make two decisions: what movie to watch and if they want to pay for it, or what else they may want to do like go to a movie, or rent from on-demand, etc.
Ofcom's rules impose curbs on adverts during shows where child viewers make up a high percentage of the total audience.
Broadcasters will not deliberately try to make life more difficult for viewers and listeners in the digital age of personal video recorders and IPTV, but they will have to work with content owners who are lobbying hard to protect their copyrighted assets through, for example, automatic expiry on programmes.
The challenge is to make a show that will appeal both to a British audience and the expected billion or more viewers around the world.
But in the long run does it make sense to alienate local viewers?
In his quest to make gaming accessible to all, Ben walks viewers through the design process for two types of Xbox controller mods-a split controller and a single-hand controller.
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"We provide viewers with the tools they need to make up their minds, " he told journalists assembled for a CNN session during the Television Critics Association's press tour in Los Angeles.
The point, according to Greenberg, is to make sure viewers can watch movies whenever and however they want.
At Bravo Media, Viles sees Play Live as an way to make entertainment more social for viewers by allowing fans to influence the outcome of the show as it is being recorded.
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Last week, I penned a long op-ed offering an alternate plan that first establishes key solo franchises to help generate far more buzz and anticipation for a Justice League movie, as well as helping to give audience a far more thorough introduction to the characters and help make the superheroes more relatable to mainstream non-comics-reading viewers.
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The filmmakers went to great lengths to make their footage convincing for viewers who might doubt its authenticity, he said.
Proof: OWN drew a 0.9 rating (1 million viewers) in prime-time, enough to make the newly launched network the third most-watched basic cable net for the night (behind power-houses ESPN and USA) in the Oprah-friendly women 25-54 demo, according to preliminary figures from Nielsen.
Advertisers are starting to make more ads for YouTube specifically, he said, increasing the likelihood that viewers will watch the whole pitch.
"We really wanted to follow what our viewers would relate to, which are the decisions you make about your career and your friendships, " she says.
"I would like the viewers to know that officers of Wilson County do not make a habit of leaving loaded guns simply lying around, " he wrote.
All of this is observed through the eyes of western journalists, who try to capture and make sense what is going on in the rapidly changing country to their home viewers and listeners.
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The monthly subscription model is more attractive because it forces viewers to make only one decision: what movie to watch.
And her interviews with suicide prevention experts have taught her how important it is to avoid oversimplifying the facts, which can make suicide look romantic or appealing, especially to teen viewers.
Ticket offices or sports apparel can be linked to broadcast sports, for example, so that viewers in a sports bar can make purchases just by pointing their smartphones at the screen.
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The UK broadcaster had been showing late afternoon coverage on sister station More4 but will make the change from Monday after strong viewing figures, include peak audiences of 11.2 million viewers for last week's opening ceremony.
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